Future students

A fear of dying plays a role in people buying bottled water, even though they know it may not be good for them or the planet, a study from the University of Waterloo has found.

The study suggests that most bottled-water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy and consume particular products. Bottled water ads specifically trigger our most subconscious fear — driving Canadians to buy billions of litres of water annually. 

Wednesday, February 14, 2018 10:30 am - 11:30 am EST (GMT -05:00)

Water-Related Risks and Opportunities: An Institutional Investor’s Perspective

Join us on February 14, as Piet Klop, Senior Investment Advisor, PGGM Investments in the Netherlands presents, "Water-Related Risks and Opportunities: An Institutional Investor’s Perspective."

Coffee and light refreshments will be provided. 

Please register

The University of Waterloo’s Water Institute has awarded a combined total of $72,692 to four research teams as a result of its 2017 fall term seed grant competition. The goal of this program is to catalyze interdisciplinary collaboration, facilitate interaction with international authorities, and to encourage the development of research proposals.

The program awards a total of $150,000 annually, with competitions generally held during the fall and winter terms.

Thursday, March 29, 2018 2:30 pm - 3:30 pm EDT (GMT -04:00)

Winter Conditions, Ice, and Climate Change on Lake Superior

As part of the Water Institute's WaterTalks lecture series, Jay Austin, professor and department head in the Department of Physics and Astronomy at University of Minnesota Duluth, presents, "Winter Conditions, Ice, and Climate Change on Lake Superior."

Light refreshments will be provided.

Register today