Future-ready workforce series - Engaging the next generation of talent

Wednesday, April 28, 2021 12:00 pm - 1:00 pm EDT (GMT -04:00)
Co-op students looking at a white board

Engaging the next generation of talent is more than creating informal and social connections at work. It's about developing strategies to offer meaningful work and opportunities for continued learning and development. While the pandemic continues to disrupt workplace culture, hiring programs and HR initiatives focused on engaging young talent can help organizations navigate a complex and uncertain world of work.

This presentation is the second event in a multi-part Future-Ready Workforce Series from the University of Waterloo's Work-Learn Institute (visit this page to view our first event), designed to share how employers engage young talent in today's challenging market. With access to new research insights from Waterloo experts, as well as student and employer guest speakers, this session highlights what is changing in our workforce. It also covers how organizations can re-think their strategies for onboarding and role design, unlock the potential for innovation and improve employee performance, satisfaction and commitment.

Onboarding young talent in a remote workforce

Beyond the application and interview phase, one of the first ways that organizations engage with talent is through onboarding. While many organizations have developed programs for onboarding talent, a lot has changed for organizations over the past year as we shift to fully remote workforces.

Employers report that they hire co-op students for two main reasons:

  1. Access to a flexible workforce of talented students who can help get work done within the organization. In this case, the students’ performance in the organization is a key measure of success.
  2. A talent pipeline that begins with bringing students in to work and assessing whether they would be a good fit for the organization after graduation. In this case, organizations hope to build a sense of commitment among their top talent.

Does the remote onboarding process affect student performance? Will organizations have a more difficult time building commitment with co-op students working remotely?

To assess the success of the experience from an employer’s perspective, they need to consider both performance and commitment. There is also a connection between the socialization process that a newcomer undergoes within an organization and the commitment they have to the organization.

In our study, we did find a significant relationship between the remote onboarding of students and their performance, as well as a significant relationship between the remote onboarding they experienced and their commitment to the organization. The time that organizations are spending and investing in welcoming the student online, and helping them understand the organization and their role, is paying off in terms of students’ performance and commitment.

JUDENE PRETTI | Director, Work-Learn Institute

Maximizing engagement through meaningful work

When we think about employer and student perspectives during the work term, there is some potential for tension. From the student perspective, they want to contribute to the organization, but they also want to learn new things. From the employer perspective, there are new students coming in every four months and if the work they receive is not straightforward, organizations need to spend more time and resources training and supporting each new student.

One simple way to resolve the potential tension between the goals of the employer and the goals of the students: Vary the complexity and criticality of the tasks.

The Work-Learn Institute also examined the differences between students’ Rate My Work Term responses from Fall 2019 as compared to Fall 2020, after most students shifted to working remotely, to see if students still had meaningful and engaging learning opportunities.

In the case of students’ reports of opportunities to learn and opportunities to make a meaningful contribution to their employer, students rated these opportunities consistently or higher in the remote setting.

Students rated the opportunities to build their professional network lower in the remote setting. While the individual needs to take some responsibility to take initiative and to reach out to make those connections, organizations have an opportunity to support early career talent by assigning mentors or creating a culture with opportunities to meet more people within the organization.

Work, as a catalyst for long-run goals and aspirations, can create a more positive and meaningful experience. I would recommend employers take the time to have a quality conversation with your co-op students or employees and allow their interests and passion to fuel the quality of work and motivation at your workplaces.

RUPA VEMULAPALLI | Student, University of Waterloo

Tapping into Gen Z’s capacity for innovation

Innovation mindset is one of the key future-ready talents needed to help Gen Z talent succeed in a complex future workforce. In fact, studies show that emerging adults between the ages of 18 – 24 have neurological traits in common with successful entrepreneurs and innovators – such as the ability to be creative, observant, curious and experimental.

Tap into the potential for innovation among Gen Z employees and reconsider how you approach role design to offer:

  1. A highlight project: work that is important to the organization and something that young talent might share as a report or presentation at the end of the term.
  2. Daily or routine tasks: work that allows young talent to use their own experience and perspectives to identify incremental improvements for the organization.
  3. Side projects: work that is less time sensitive but enables young talent to have opportunities for experimentation.

Instead of seeing Gen Z as ‘in transition to adults’, view this stage of emerging adulthood as an untapped source of social and economic potential. Tailor roles to tap into the heightened brain capacity and entrepreneurial spirit of your young talent and they will be more likely to innovate and bring world-changing ideas to the global marketplace… and your organization!

The new generation of talent can really change the trajectory of a lot of businesses...and there’s an unparalleled capacity for them, as digital natives, to innovate. Significant impact can be made if we channel their creativity, resilience and open-mindedness.

CHAITANYA BHATT | Director of Innovation, Loblaw


Watch this presentation!

This program has been approved for Continuing Professional Development (CPD) hours under Category A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA). You may manually log this webinar in your CPD Log.

Remote video URL

Breakout sessions 

As part of this online event, University of Waterloo subject matter experts hosted two breakout sessions to further explore the key topics covered in our keynote presentation.

The importance of evaluation for engaging your co-op students

Engaging the future workforce as a small business or startup