Research2Reality, a new social media and television campaign by six of Canada’s top research institutions — including the University of Waterloo — aims to bring high-impact university research to the living rooms and laptops of millions of Canadians.
The campaign, which will grow to include six public service announcements airing on the Discovery and Discovery Science channels, looks at the ways Canadian research impacts issues that matter deeply to Canadians, including health, technology, natural resources and sustainable energy.
In
addition
to
the
television
spots,
which
began
airing
on
May
11,
2015
the
campaign
features
interviews
with
more
than
50
Canadian
researchers
discussing
the
long-term
potential
of
their
work
—
including
nine
from
the
University
of
Waterloo.
The
interviews
videos
will
be
rolled
out
in
stages
over
the
coming
months,
supported
by
a
Canada-wide
social
media
campaign.
Waterloo researchers participating in Research2Reality include:
- Raymond Laflamme, Director of Waterloo’s Institute for Quantum Computing
- Philippe Van Cappellen, Canada Excellence Research Chair in Ecohydrology
- Chris Eliasmith, Faculty of Arts (Philosophy) and Faculty of Engineering, Director of the Centre for Theoretical Neuroscience
- Melanie Campbell, Faculty of Science, School of Optometry and Vision Science, Waterloo Institute for Nanotechnology
- Frank Gu, Faculty of Engineering, Waterloo Institute for Nanotechnology
- Michele Mosca, Faculty of Mathematics, Deputy Director, Institute for Quantum Computing
- Daniela O'Neill, Faculty of Arts, Director, Centre for Child Studies
- Jatin Nathwani, Faculty of Engineering, Executive Director, Waterloo Institute for Sustainable Energy
- Chris Bauch, Faculty of Mathematics