|
Gender of company owner |
Land size (mu亩) |
Main Products |
Farming Methods |
Marketing Channels |
Challenges |
|---|---|---|---|---|---|
|
male |
Above 10,000 |
Agro-products, Agri-tourism |
Certified organic farming |
community retail stores; wechat sales |
- |
About the farm
- Babulo is the most famous eco-valley for agri-tourism in Nanjing area. It has large production bases for multiple flowers, vegetables (e.g., lotus), fruits (e.g., grapes), fishery, and pasture.
- Building on the agricultural production, the valley has been developed into amusement parks of “ocean of flowers”, “grape picking”, “horse riding”, “camping” and so on.
- In terms of marketing agro-products, Babulo has launched a program called Cloud Kitchen, which runs over thousands of retailing stores among residential communities in Nanjing city. Customers can either purchase from nearby stores or order through wechat and pick up in the store.
How does the farm look like?
- The eco-valley locates in the Zhu town in Liuhe district, Nanjing, a place where agriculture has been the main economic activity historically.
- The flat land is broadly planted with grass, which gives it a park-like view rather than wet rice paddy fields.
- There are many staring icon architectures in the valley, such as the magnificent straw-made dinosaur sculptures, a bright-colored windmill house, and a large agricultural exhibition center.
Other interesting things about the farm?
- The company’s management model of both large-scale agri-tourism and community stores are recognized and encouraged by the local governments.
- In fact, in addition to Babulo, the government of Zhu town has been devoted into promoting agri-tourism throughout the town. There are more than 5 agri-tourism farm companies in Zhu town.