Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology

Citation:

Larsen, N. , Stallrich, J. W. , Sengupta, S. , Deng, A. , Kohavi, R. , & Stevens, N. T. . (2023). Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology. The American Statistician, in press.

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Last updated on 11/01/2023