Advancing Economic Development Opportunities - ONLINE Fall

Year 2 banner
Date Location Registration fee Value

October 16 - November 13, 2024

Every Wednesday


$1150 - $1595*

(Fee structure outlined below)

Start Time  9:30 am (EDT) October 16, 2024
End Time 4:30 pm (EST) November 13, 2024

Why take Year 2?

Advancing Economic Development Opportunities (Year 2) builds on the foundation created in Year 1 and addresses more advanced topics like financial analysis, project management and performance measurement. Just like in Year 1, peer-learning and networking are built into the course. 

Year 2 is the second of two courses that make up our Certificate in Economic Development. Certificates are presented to every successful recipient annually at the Economic Developers Association of Canada conference.

Going into Year Two ... I had three goals. I wanted to make genuine connections with classmates, learn new things to help my clients, and push myself to new limits.  With some time to reflect on the experience, I believe I was successful on all fronts.

2023 Schedule*

*2024 Forthcoming

Wednesday, October 19

9 - 9:30 am: Log on connection check & Welcome and Program Outline | Paul Parker, University of Waterloo

9:30 - 12:15 pm: Entrepreneurship and Creativity | Geoff Malleck, University of Waterloo

1:15 - 4:00 pm: Knowledge Economy and Creative Class | Tara Vinodrai, Associate Professor & Director, Master of Urban Innovation, University of Toronto Mississauga

4-4:30 pm: Thursday project groups |Jeff Wilson, University of Waterloo

Wednesday, October 26

9:30 am - 12:15 pm: Financial Analysis for Small Business (Part 1) | Dan Friyia, Executive Director, CDC Sault Ste. Marie 

1:15 - 4:30 pm: Financial Analysis for Small Business (Part 2) | Dan Friyia, Executive Director, CDC Sault Ste. Marie

Wednesday, November 2

9:30 am - 12:15 pm: Clean Economy and Sustainability EntrepreneurshipPaul Parker, University of Waterloo

Kieran Hanley, Executive Director, Newfoundland & Labrador Environmental Industry Association 

Rob McMonagle, Senior Advisor, Green Sector, City of Toronto

Merran Smith, founder, Clean Energy Canada, Vancouver + group exercise

1:15 - 2:15 pm: Aboriginal Business Development |Luanne Whitecrow, Director, Progressive Aboriginal Relations (PAR), Canadian Council for Aboriginal Business

Shawna Morning Bull, Manager Business Development, Community Futures Treaty Seven

3:45 – 4:30pm: Tourism: Indigenous, COVID-19, messaging | Jenn Houtby-Ferguson, Chief Strategist, Twist Consulting

Wednesday, November 9

9:30 am - 12:15pm: Tourism Development Strategies | James Lynn, Senior Development Consultant, Ontario Ministry of Heritage, Sport, Tourism and Culture Industries

4:00 pm: Tourism in local economic development project presentations

Wednesday, November 16

9:30 – 11:30 am: Business Retention and Expansion Strategies: Economic Gardening | Stephen Morris, Rian Omollo, OMAFRA, Guelph, ON

11:30 am - 12 pm:Succession Planning | Meghan Ronson, Project Manager for the Legacy Leadership Lab (L3) at the Waterloo Institute for Social Innovation and Resilience

1:00 – 4:30 pm: Performance Evaluation | Brock Dickinson, Entrepreneur in Residence and an Adjunct Professor with the University of Waterloo, University of Waterloo

2023 Speakers*

*2024 Speakers Forthcoming

Geoff Malleck

Geoff Malleck

Geoff is an assistant director of the Economic Development Program and a lecturer in the Department of Economics. He's our resident entrepreneurship expert and continues to explore the principles and conditions that drive the ‘Creativity-Innovation-Entrepreneurship’ Continuum and the relationship with economic prosperity and culture. Geoff also works on personal and professional development and individual brand building. 

Stephen Morris

Stephen Morris

Stephen Morris is the Team Lead with the Economic Development Resources Unit of the Ontario Ministry of Agriculture, Food and Rural Affairs. Previously, Economic Development Specialist and program lead for the Agriculture Economic Development, Business Retention and Expansion (BR+E), and the Community Immigrant Retention in Rural Ontario (CIRRO) programs. Prior to joining the Ontario Government, Stephen worked in economic development at the municipal level for the City of Brantford and Town of Oakville.

Meg Ronson

Meg Ronson

Meg Ronson is the Project Manager for the Legacy Leadership Lab (L3) at the Waterloo Institute for Social Innovation and Resilience. She is a business succession researcher and economic development professional, and specializes in community and stakeholder engagement and small business education. She has previously worked in Francophone community economic and social development at the provincial level, and has also worked in the private sector supporting small business succession in a variety of roles.  Meg holds a Masters of Economic Development and Innovation at the University of Waterloo and a Certificate of Economics at Ryerson University and a Bachelor of Humanities at Carleton University.

Brock Dickinson

Brock Dickinson photo

Brock is an Assistant Director of the Economic Development Program, and has worked in local economic development for 25 years. He is currently the Entrepreneur in Residence and an Adjunct Professor with the University of Waterloo. He was previously CEO of MDB Insight, Canada’s largest specialist economic development consultancy, where he worked with hundreds of communities across North America. Before this private sector role, Brock headed a number of provincial and municipal economic development agencies in both Ontario and Nova Scotia, and spent six years as a consultant with the United Nations, leading sustainable development projects in 30 countries. 

Dan Friyia

Dan friyia

Dan Friyia is the Executive Director of the CDC of Sault Ste. Marie. Previously, he was the General Manager of the Superior East Community Future Development Corporation for 23 years. He has been a long time instructor for the Economic Development Program, teaching many economic development professionals the basics of financial analysis for small business. He also teaches student of Algoma University's Community Economic and Social Development Program.

James Lynn

James Lynn

James Lynn is a Senior Investment Consultant with the Ontario Ministry of Tourism & Sport. James has nearly 20 years of experience working with Ontario's municipalities and regions to "make the case" that tourism is economic development. James also assists communities to help identify their tourism investment business cases for promotion to the investors and development companies.

Luanne Whitecrow

Luanne Whitecrow

Luanne Whitecrow is an Ojibway from the Seine River First Nation in Ontario. She graduated from the Toronto School of Business with diplomas in Micro Computer Business Applications, Network and Communications, and Office Administration. She has 10 years’ experience working within the Aboriginal community in the Greater Toronto Area, where she worked at the Aboriginal Business Resource Centre in marketing and promotion for the Toronto Aboriginal Business Association, its annual TABA Awards, and the Small Business Certificate Program. 

Merran Smith

Merran Smith

Merran is a fellow at Simon Fraser University and the founder and executive director of Clean Energy Canada, a leading think tank advancing clean energy and climate solutions. For most of her career, she has worked to unite industry, government and civil society organizations to solve pressing social and ecological challenges. Merran is a Canadian representative on the International Clean Energy Ambassador Corps and has recently been appointed co-chair of the B.C. government’s Climate Solutions and Clean Growth Advisory Council. She has received numerous leadership distinctions, including the 2017 Lifetime Achievement Award from Clean Energy B.C.

Registration fee

  EDAC members in good standing* Non-EDAC members
Early bird $1150 + applicable taxes $1450 + applicable taxes
After Sept 13 $1295 + applicable taxes $1595 + applicable taxes

*EDAC member discount is for those who have paid their annual membership fee. Should your EDAC membership not be paid in full by the date of course/seminar registration, you will be responsible for paying the full (non-member) registration fee