We spoke to Professor Christine Purdon, a registered psychologist, about why it is that some people are not following Public Health guidelines and COVID-19 precautions.

Why do people not follow public health rules even though they know they should?

First, I am not sure people always agree that they should follow the rules. Some people mistrust the rules, some people feel the rules are too strict, and others think that following the rules causes more harm than following them saves. 

If people do agree in principle with the rules, they may find themselves able to rationalize breaking them. For example, if they really would like a change of scenery and could go to a cottage, they may tell themselves that they can still follow the spirit of the rules by not stopping on the way to the cottage and bringing all of their groceries with them, so they won’t be in contact with anyone. What they may be overlooking is that the probability of not needing to stop either to or from the cottage is low, and that the probability of needing something from a store is high – we all forget something important, like milk or bread, and when we get to the cottage, we may find we need a new shovel, or ice melt.

How can the government get people to follow the rules, short of police enforcement?

First, government can lead by example. No one in a leadership position – particularly in areas of public health and government – should be breaking the rules.

Second, government can give clear, consistent messages about the rules – not doing things like making a rule but then declining to impose the stated fines for breaking them. 

Third, government can give people hopeful and encouraging messages while also clearly illustrating how following these difficult rules can make a big difference. 

Is it human nature to look for loopholes in the rules?

I think it is human nature to perceive the end as justifying the means. It is very easy to tell ourselves that breaking a rule will have very minor, if any consequences (e.g., helping a family member skip the queue for vaccination) and will have important payoffs (being able to see a loved one in a care home). 

I think this is a time to ensure we make COVID-19 related decisions with our heads rather than our emotions.

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