The rise of Fear Farm

The University of Waterloo has long been a key driver of innovation, fostering entrepreneurs whose ventures shape industries and enrich communities — with alumni leading some of the region’s most vibrant and creative businesses.

Among them is Meghan Snyder (BA ’07), a Recreation and Leisure Studies graduate whose passion and education helped transform a modest pumpkin patch into Snyder’s Family Farm — a beloved seasonal destination. Their Fear Farm draws thousands each fall with its spine-tingling Halloween attraction, a place brimming with thrills and chills for all ages.

Snyder’s credits much of her entrepreneurial mindset to her time at Waterloo, especially one professor who left a lasting impression.

“Dr. Ron McCarville was just amazing and his excitement about customer service stuck with me,” Snyder recalls. She even co-wrote a thesis paper with the professor emeritus. “That early exposure to the power of hospitality and service helped shape the foundation of Snyder’s Farm, where going above and beyond for guests is a core value.”

While studying at Waterloo, Snyder met her husband, John. Together, they became first-generation farmers and co-founded Snyder’s Farm 22 years ago, building the business from the ground up on a 2,500 square foot property. Today, Snyder’s Farm welcomes up to 80,000 visitors each season, offering fall attractions, seven immersive haunted experiences and a festive Christmas Tree Farm that captivates families from across Ontario.

Building a haunting legacy with an eye for exceptional service

As CEO, Snyder thrives during the busy season, actively engaging with guests and overseeing daily operations. Meanwhile, John shines in the off-season, designing and building new haunted attractions. His creativity is evident in every detail — from an American Horror Story-inspired clown, crafted with Styrofoam and exercise balls as molds for the eyes, to elaborate sets that take months to complete.

“As our business grows, my goal is to give John more space to do what he loves — designing and building,” she says. “The better I am at operations, the more opportunities he has to focus on his creative work and that is what truly sets us apart.”

Community guests enjoying Fear Farm at night. Photo credit: Snyder's Farm

At Snyder’s Farm, it’s no tricks — just treats when it comes to customer service. Snyder’s commitment to creating unforgettable experiences is reflected in every aspect of the farm’s operations and intentional planning, from new attractions and amenities to thoughtful improvements that promote accessibility and inclusivity.

“One thing you will never hear at Snyder’s Farm is, ‘Let me get the manager for you,’” Snyder explains. “Everyone here is empowered to make someone’s day better and to fix any mistakes. At the same time, [our team] knows that if a guest is unhappy and the situation cannot be resolved, they are not expected to handle that alone — that is when I step in.”

Scaling the scares: growth, safety and community impact

From humble beginnings with 25 employees, Snyder’s Farm now employs more than 265 seasonal staff, from guest services and food vendors to the actors who bring Fear Farm to life.

Among the seasonal staff are Waterloo co-op students interested in business operations and recreation and leisure studies, gaining hands-on experience in a dynamic, community-focused environment.

“Community and culture are very important to us,” she says. “If our staff are taken care of, they will care for our guests just as John and I would as if we are hosting them in our own backyard.”

Meghan and John Snyder with their sons at the Snyder's Farm pumpkin patch. Photo credit: Snyder's Farm

Now, with her children growing older, Snyder is beginning to see the next generation step into the family business. Whether acting in one of Fear Farm’s haunts or helping out at a booth, her kids are learning the ropes and contributing to the farm’s operations — building a haunting legacy that’s set to continue for years to come.

Deeply rooted in Oxford County and the Region of Waterloo, Snyder has served on the Ontario Farm Fresh board and partners with small businesses and farms to showcase local artisan goods, handmade giftware and homemade bakery items in the farm’s Red Barn Shop. She’s also a huge supporter of charities including Food4Kids Waterloo Region and Champs for Charity. In February 2025, the co-founders were named Members of the Year by Agritourism Ontario, recognized for their innovation, growth and community involvement.

Looking ahead, Snyder is excited about expanding the farm’s reach while staying true to its roots. “As we get bigger and the more people we draw from across Ontario and Canada, it is really important that we take everyone in the community with us as well.”