Abstract: In this article, the rhetorical figure of prolepsis serves as an illustrative case to examine how the ancient threads of memory craft can explicate the rhetorical operations of figures. In the ars memoriae tradition of antiquity and the medieval period, memory was the chief tool in invention. Memory craft is principled upon organization, routine, and structure. It also draws on our emotions to operate, and that which surprises us for its uniqueness or other features becomes more memorable. We recall that which is unique or perhaps the departure from the conventional language we...
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