Breaking boundaries in water research

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Friday, February 2, marked the Ecohydrology Research Group’s sixth annual World Wetlands Day (WWD) celebration at the University of Waterloo. This year’s program featured research presentations, three-minute student presentations, a student poster competition, and an evening public lecture. The symposium had over 90 registrants and was attended by researchers from various universities across southwestern Ontario as well as members of the general public. The MP of Waterloo, Bardish Chagger, even Tweeted about the event:

A fear of dying plays a role in people buying bottled water, even though they know it may not be good for them or the planet, a study from the University of Waterloo has found.

The study suggests that most bottled-water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy and consume particular products. Bottled water ads specifically trigger our most subconscious fear — driving Canadians to buy billions of litres of water annually. 

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