Gen Z in the workforce: Strategies for engaging the next generation of talent

In an HRD Talk episode, host Emily Douglas sits down with Judene Pretti, director of the Work-Learn Institute, and co-op student Maanasa Rajaguru, third-year Faculty of Arts co-op student, from the University of Waterloo to explore how employers can more effectively engage Gen Z talent. The conversation highlights Gen Z’s desire for meaningful work and a strong sense of belonging. Pretti and Rajaguru emphasize that young workers thrive when they’re treated as valued team members whose contributions align with broader organizational goals. To connect with the next generation, organizations must foster cultures centred on growth, continuous learning and purpose.