The growing influence of Gen Z in the workforce
Dr. David Drewery, associate director of the University of Waterloo’s Work-Learn Institute (WxL), highlights how employers can better attract and retain Gen Z talent by understanding their distinct work values. His research reveals that Gen Z places particular importance on job stability, equity, and opportunities for growth, differentiating them from previous generations. Drewery emphasizes the role of work-integrated learning (WIL) programs, such as those led by Waterloo, in bringing together Gen Z and employers in authentic work environments where values and expectations can be exchanged and understood.