| Title | Estimating Ad Clickthrough Rate Through Query Intent Analysis |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Ashkan, A., C. Clarke, E. Agichtein, and Q. Guo |
| Conference Name | IEEE/WIC/ACM International Conference on Web Intelligence (WI) |
| DOI | 10.1109/WI-IAT.2009.39 |
