Impact of query intent and search context on clickthrough behavior in sponsored search.

TitleImpact of query intent and search context on clickthrough behavior in sponsored search.
Publication TypeJournal Article
Year of Publication2013
AuthorsAshkan, A., and C. Clarke
JournalKnowl. Inf. Syst.
Volume34
Pagination425–452
DOI10.1007/s10115-012-0485-x