Title | Impact of Query Intent and Search Context on Clickthrough Behavior In Sponsored Search |
Publication Type | Journal Article |
Year of Publication | 2013 |
Authors | Ashkan, A., and C. Clarke |
Journal | Knowledge and Information Systems (KAIS) |
Volume | 34 |
Issue | 2 |
Pagination | 425--452 |
DOI | 10.1007/s10115-012-0485-x |