Impact of Query Intent and Search Context on Clickthrough Behavior In Sponsored Search

TitleImpact of Query Intent and Search Context on Clickthrough Behavior In Sponsored Search
Publication TypeJournal Article
Year of Publication2013
AuthorsAshkan, A., and C. Clarke
JournalKnowledge and Information Systems (KAIS)
Volume34
Issue2
Pagination425--452
DOI10.1007/s10115-012-0485-x