Gamification 2013, hosted by University of Waterloo Stratford campus showcased a blend of academic research and experimental applications with industry and not-for-profit examples, commercialization support and best practices. Research and case study presentations took place on a range of topics including social game mechanics vs. traditional leaderboards, best practices for applying metrics to educational games, games and the future of retail, "exergames" in the classroom and in the workplace, and much more.