Program and speakers

Wednesday, October 2, 2013

Time	Event
9:30 AM	The Player's Journey Workshop with Amy Jo Kim Amy Jo Kim will guide you through a dynamic and hands-on workshop that will help you to design your product, app or service to drive Sustained Engagement. The Churchill Room, The Parlour Inn & Historic Suites *Additional Fees apply
9:30 AM	*Beyond Gamification: Designing Behaviour Change Games Workshop with MADPOW** Participants in this hands-on workshop will learn the mechanics of clinically tested behaviour change interventions as well as the techniques game designers use to motivate, engage and reward players through a game's lifecycle. Ciara Taylor and Dustin DiTommaso University of Waterloo Stratford Campus \| 3129
7:00 PM	Ready Player 1…Opening Reception Registered attendees are invited to join us for fun and games! Tasty treats and a cash bar will be available. University of Waterloo Stratford Campus

Thursday, October 3, 2013

8:30 AM	Choose your Character…Doors open for Registration and Refreshment University of Waterloo Stratford Campus \| Lobby
9:00 AM	Welcome & Conference Kickoff! Ginny Dybenko Executive Director, University of Waterloo Stratford Campus Feridun Hamdullahpur President, University of Waterloo Kevin Harrigan Professor, University of Waterloo Lennart Nacke Assistant Professor, University of Ontario Institute of Technology Douglas Peers Dean of Arts, University of Waterloo Neil Randall Associate Professor, University of Waterloo University of Waterloo Stratford Campus \| 3022/3024
9:15 AM	Let the Games Begin...Opening Keynote Presentation Amy Jo Kim - Social Game Designer, USA University of Waterloo Stratford Campus \| 3022/3024
10:15 AM	Reload! Fuel Up, caffeinate, mix and mingle 3rd Floor Collaboration Space
11:00 AM - 12:30 PM	Game Design Session Chair: Lennart Nacke University of Waterloo Stratford Campus \| 2022
	Do Points, Levels and Leaderboards Harm Intrinsic Motivation? An Empirical Analysis of Common Gamification Elements University of Basel, SUI	Elisa Mekler
	Videogame Reward Types Queensland University of Technology, AUS	Daniel Johnson Cody Phillips Peta Wyeth
	The Motivational GPS Cynergy, USA	Kes Sampanthar
	Designing for Fun and Play: Exploring possibilities in design for gamification University of Gothenburg, SWE	Staffan Bjork
	Gamifying the Employee Recruitment Process University of Calgary, CAN	Sam Chow
	Serious Indie Games for Social Awareness: Gamifying Human Characters with Disabilities Simon Fraser University, CAN	Amber Choo Ozgun Eylul Iscen Mehdi Karamnejad
	Education Session Chair: Bill Kapralos University of Waterloo Stratford Campus \| 2024
	Competition as an Element of Gamification for Learning: an Exploratory Longitudinal Investigation DeGroote School of Business, McMaster University, CAN	Sepandar Sepehr Milena Head
	Gamification and Serious Game Approaches for Introductory Computer Science Tablet Software McMaster University, CAN	Kevin Browne Christopher Anand
	SGSEAM: Assessing Serious Game Frameworks from a Stakeholder Experience Perspective University of Hawaii, USA	Yongwen Xu
	Gamification: Transforming Corporate Learning Axonify, USA	Carol Leaman
12:30 - 2:00 PM	Lunch (provided) 3rd Floor Collaboration Space
2:00 - 3:30 PM	Game Design Session Chair: Sebastian Deterding University of Waterloo Stratford Campus \| 2022
	Time's Up: Studying Leaderboards For Engaging Punctual Behaviour University of Ontario Institute of Technology, CAN	Joao Costa Rina Renee Wehbe James Robb Lennart Nacke
	Got Skillz? Player Matching, Mastery, and Engagement in Skill-Based Games MIT Media Lab, Harvard University, and SkillZ, USA	Yaniv Corem Naor Brown Jason Petralia
	Gamification of Intelligence Forecasting Applied Research Associates, USA	Anthony Hamilton DJ Malmberg Paul Rutledge Dirk Warner Steve Cattrell
	Deconstructing 'Gamified' Task-Management Applications University of Ontario Institute of Technology,CAN	Dennis Kappen Jens Johannsmeier Lennart Nacke
	Effects of Gamification on Participation and Data Quality in a Real-World Market Research Domain University of Saskatchewan, CAN	Jared Cechanowicz Carl Gutwin Briana Bronwell Larry Goodfellow
	Gamifying the Employee Recruitment Process University of Calgary, CAN	Sam Chow Derek Chapman
	Education and Health Session Chair: Daniel Johnson University of Waterloo Stratford Campus \| 2024
	The Missing Piece in the Gamification Puzzle University of Toronto, CAN	David Rojas
	Games in the Workplace: Revolutionary or Run-of-the-Mill Microsoft Corp, USA	Chermaine Li Shilpa Ranganathan Sidharth Vijayachandran
	Designing Game-Based Cognitive Assessments for Elderly Adults University of Toronto, CAN	Tiffany Tong Mark Chignell
	Privacy & Copyright Hot Water: Applying a Legal, Public Relations & Integrity Lens to Your Gamification GRAND Research Network and University of Western Ontario Law, CAN	Denise Brunsdon
	House of Cards Olds College, CAN	Brooklin Schneider Michael Sikorsky
	Improving Student Creativity with Gamification and Virtual Worlds INESC-ID, POR	Gabriel Barata Sandra Gama Manuel J. Fonseca Daniel Goncalves
3:30 - 4:00 PM	Reload! Fuel Up, caffeinate, mix and mingle 3rd Floor Collaboration Space
4:00 - 5:20 PM	Demos/Posters 3rd Floor Collaboration Space
	Gamification in Citizen Cyberscience: Projects in Particle Physics and Synthetic Biology University College London, UK	Charlene Jennett Ioanna Iacovides Peter Skands Helena Shomar Anna L. Cox
	Suspenseful Applications: Using the Motivational Pull of Suspense in Interface Design University of Waterloo, CAN	Rebecca Langer Mark Hancock Stacey Scott
	Classroom Gamification by Connecting a Learning Management System to a University Library University of Waterloo, CAN	Steve Wilkinson Laura Rankin
	Gamifying a MOOC Fanshawe College, CAN	Wendy Wilson Ryan Walmsley
	Gamification Design Exhibit 3rd Floor Project Rooms
	Explorez: Quest-based, Augmented Reality French Language Acquisition University of Victoria, CAN	Bernadette Perry Abby Pollen
	TrailView: Using Gamification to Drive Data Collection University of Waterloo, CAN	Michael Weingert Kate Larson
	Driven: a gamified mobile tool for learner drivers Queensland University of Technology, AUS	Zachary Fitz-Walter
5:30 - 7:00 PM	Dinner (on your own)
8:00 PM - 12:00 AM	Play Time and Party Time! Join us for an evening of your choice of thrilling adventures… Othello \| Stratford Festival, Avon Theatre Stratford Festival, Avon Theatre Tickets are not included in registration fee, and cost $49.00 CDN + processing and handling (discount rate for conference delegates only). Fiddler on the Roof \| Stratford Festival, Festival Theatre Tickets are not included in registration fee, and cost $49.00 CDN + processing and handling (discount rate for conference delegates only). Evening Social Backstage Bar and Grill

Friday, October 4th, 2013

8:30 AM	Restart Game… Doors open for Registration and Refreshment University of Waterloo Stratford Campus \| Lobby
9:00 - 9:15 AM	Design Awards Session Chairs: Kevin Harrigan, Lennart Nacke and Neil Randall University of Waterloo Stratford Campus \| 3022/3024
9:15 - 10:15 AM	Game Design Session Chair: Staffan Bjork University of Waterloo Stratford Campus \| 2022
	Using gamification to inspire new citizen science volunteers University of Maryland and Brigham Young University, USA	Anne Bowser Derek Hansen Yurong He Carol Boston Logan Gunnell Matthew Reid Jennifers Preece
	Driven to drive: Designing gamification for a learner logbook smartphone application Queensland University of Technology and University of the Sunshine Coast, AUS	Zachary Fitz-Walter Peta Wyeth Dian Tjondronegoro Birdie Scott-Parker
	The Kaleidoscope of Effective Gamification: Deconstructing Gamification in Business Applications University of Ontario Institute of Technology, CAN	Dennis Kappen Lennart Nacke
	Education Session Chair: Kevin Harrigan University of Waterloo Stratford Campus \| 2024
	Improving Participation and Learning with Gamification INESC-ID, POR	Gabriel Barata Sandra Gama Manuel J. Fonseca Daniel Goncalves
	"I want to be a Captain! I want to be a Captain!": Gamification in the Old Weather Citizen Science Project University College London, UK	Alexandra Eveleigh Charlene Jennett Stuart Lynn Anna Cox
	Gamifying Behaviour that Leads to Learning University of Waterloo and University of Saskatchewan, CAN	Diane Watson Mark Hancock Regan Mandryk
10:15 - 11:00 AM	Reload! Fuel up, caffeinate, mix and mingle 3rd Floor Collaboration Space
11:00 AM - 12:20 PM	Health Session Chair: Neil Randall University of Waterloo Stratford Campus \| 2022
	The Design and Evaluation of a Classroom Exergame University of Waterloo, CAN	Diane Watson Regan Mandryk Kevin Stanley
	Positively playful: When videogames lead to player wellbeing Queensland University of Technology, AUS	Kellie Vella Daniel Johnson Leanne Hides
	Reimagining Leaderboards: Towards Gamifying Competency Models through Social Game Mechanics University of Toronto and Ryerson University, CAN	Katie Seaborn Peter Pennefather Deborah Fels
	When Wii Doesn't Fit: How Non-Beginners React to Wii Fit's Gamification Cornell University, USA	Lindsay Reynolds Victoria Schwanda Sosik
	Business Session Chair: Ross Smith University of Waterloo Stratford Campus \| 2024
	Gamification and On-The-Job Behaviour Across 4 Countries AIC Corp, CAN	Joel MacCharles
	Retail Outlook 2013: Modernizing Retail Deloitte, CAN	Jessica Kim Jake Gregory
	A Postmortem of Gamification in an Educational Recycling Game Squabble Studios Ltd., CAN	Veronica Cole Aaron DeChamplain Eric Rosendale Ian McCabe Matthew Stephan
	Design-driven Research for Workplace Exergames: the Limber Case Study Dalhousie University, OCAD, and Queen's University, CAN	Derek Reilly Emma Westcott David Parker Samuel Perreault Derek Neil Nathan LaPierre Kate Hartman Harjot Bal
	Best Practices for Metrics in Educational Games Squabble Studies Ltd., CAN	Veronica Cole Anders Drachen et. al
12:20 - 1:00 PM	Bonus Round 1 Session Chair: Neil Randall
	Cultivating Ludus: A Brief History of the Instrumentalization of Play Coding Conduct, CAN	Sebastian Deterding
	Bonus Round 2 Session Chairs: Kevin Harrigan and Lennart Nacke
	Dark Patterns in Game Design University of Utah, USA University of Ontario Institute of Technology and University of Waterloo, CAN	Kevin Harrigan Lennart Nacke Pejman Mirza-Babaei Harry Brignull Jose Zagal
1:00 PM	End-Game...Closing Keynote Stephen P. Anderson - Speaker and Consultant, USA University of Waterloo Stratford Campus \| 3022/3024
2:00 PM	Game Over…Closing Comments Kevin Harrigan, Lennart Nacke, Neil Randall University of Waterloo Stratford Campus \| 3022/3024

Post Conference Workshop

2:30 PM	Seductive Interaction Design Workshop with Stephen P. Anderson In this fun-filled, interactive workshop, Stephen P. Anderson will guide you through specific examples of sites who've designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment. The Churchill Room, The Parlour Inn & Historic Suites *Additional Fees apply

2:30 PM

Seductive Interaction Design Workshop with Stephen P. Anderson
In this fun-filled, interactive workshop, Stephen P. Anderson will guide you through specific examples of sites who've designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.
The Churchill Room, The Parlour Inn & Historic Suites
*Additional Fees apply

schedule subject to change

Wednesday, October 2, 2013

Thursday, October 3, 2013

Friday, October 4th, 2013

Post Conference Workshop

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