Opening keynote presentation: The Player's Journey
Presenter: Amy Jo Kim
Closing keynote presentation: From Paths to Sandboxes
Presenter: Stephen P. Anderson
Presenter: Amy Jo Kim
In
her
opening
keynote,
renowned
social
game
designer
and
author
Amy
Jo
Kim
shared
seven
golden
rules
for
cooperative
game
design
which
all
game
developers
should
consider
in
their
development
projects.
She
explains
why
she
believes
the
future
of
games
in
both
a
traditional
game
context
and
within
a
gamification
program
is
co-operative,
as
it
is
proving
to
provide
a
more
engaging
and
rewarding
experience
for
the
participants.
Presenter: Stephen P. Anderson
The
inventor
of
the
"Mental
Notes
card
deck"
used
by
product
designers
and
UX
professionals
the
world
over,
presented
his
latest
thinking
on
the
creation
of
open
environments
vs
closed.
Whereas
many
games
were
originally
designed
as
specific
paths,
he
shares
examples
and
ties
in
the
psychology
of
why
open
environments
can
create
more
seductive
experiences.
Using
Candy
Crush,
World
of
Warcraft,
Pinterest
and
other
examples,
he
shows
how
the
open-ended
environment
encourages
exploration
and
engagement.
