Alumni Know: Why does giving feel good?
Social psychologist Sara Konrath (BA '02) shares the science behind giving and some unexpected benefits of generosity
Social psychologist Sara Konrath (BA '02) shares the science behind giving and some unexpected benefits of generosityBy Megan Vander Woude Office of Advancement
Every November and December, we hear a lot about giving. No matter what you're celebrating this holiday season, you're sure to be inundated with messages of spending time with loved ones, giving thoughtful gifts and giving back to others. These are the things that make December the most wonderful time of the year, right?
According to science, giving really does make us feel good. Sara Konrath (BA '02), an associate professor at Indiana University, researches the science of empathy and generosity. Sara joined Alumni Know to explain how giving makes us happy — and how it brings a bunch of other benefits. Plus, she's got some tips to help us get (and give) the most this season.
When you ask people whether they'll be happy when they give or receive money, most say that receiving will bring them more joy. But when you test it, the opposite is true. (1:10) A number of Sarah's studies uncovered the "good-looking giver effect." Participants rated more generous people (who gave their time or money) as more attractive, without knowing the information about their giving history. (2:45) In another study, researchers asked teens to either do three kind acts or three new things. Those who did kind acts were rated as more popular by their peers. This effect continues through life, too. Studies show that older adults who volunteer their time had gained more friends and increase their social networks over their lives. (4:00)
Sara is also very interested in the implications generosity can have on our dating lives. The research finds that the number one thing both men and women look for in a partner is kindness. When you follow people through their dating lives, studies show that those were are more generous are more likely to get into a relationship, and tend to have more satisfying relationships. (5:20)
According to Sara, one of the most established findings in this area is volunteering is associated with a lower risk of mortality. Even in younger people, studies show that those who volunteer saw cardiovascular benefits. (6:35)
Sara offers five ways that we can optimize our giving practices. (8:15)
It's important to know that these benefits come from giving in many different ways. You can find joy in volunteering with a local charity or donating to a cause close to your heart. But you can also uncover these benefits by helping a friend or giving a thoughtful gift to a loved one. (13:31) With the holiday season upon us, Sara shares some tips on how we can give gifts that others will really appreciate and enjoy. (14:30)
The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within the Office of Indigenous Relations.