WATERLOO, Ont. (Tuesday, Feb. 15, 2011) - The University of Waterloo won a gold medal last week from an international organization for its extensive institutional identity program, which sparked new designs for souvenirs, letterhead, recruitment publications, posters and web pages.

The medal was presented in Baltimore during the annual meeting of District II of the Council for Advancement and Support of Education. At the same event, Waterloo received several awards for a program aimed at involving alumni in student recruitment.

The top award for Waterloo this year is a gold in the Institutional Identity category, given to a university program that "maintains a consistent identity for the institution as a whole across all media." The Waterloo entry, prepared by Christine Goucher of creative services, summarizes the university’s identity exercise and subsequent visual identity redesign.

"This is wonderful recognition for the new University of Waterloo visual identity that inspires students, faculty, staff and alumni to become engaged in building a better future," said Meg Beckel, vice-president of external relations. "The program creates a unifying look that sets Waterloo apart in the larger international forum as an unconventional university operating at the frontier of innovation in learning and experience."

Waterloo's entry included examples of that identity being applied to everything from the Ontario University Fair booth to the popular multi-coloured lanyards, as well as stationery, business cards and banners.

Waterloo also received three medals for its alumni student referral program, entitled Can You Spot Potential? - silver in the category of Best Practices in Alumni Relations, silver in Best Practices in Communications, and honourable mention in Advertising.

CASE is an international organization for university staff in fundraising, recruitment, communications, government relations and related disciplines. The largest of the eight CASE districts, District II represents higher education institutions mainly from New York, New Jersey, Pennsylvania, Ontario and Québec.

About Waterloo

The University of Waterloo, located at the heart of Canada's Technology Triangle, is one of Canada's leading comprehensive universities. Waterloo is home to 30,000 full- and part-time undergraduate and graduate students who are dedicated to making the future better and brighter. Waterloo, known for the largest post-secondary co-operative education program in the world, supports enterprising partnerships in learning, research and discovery. For more information about Waterloo, visit www.uwaterloo.ca.


Meg Beckel, vice-president, external relations, 519-888-4567 ext. 36888

John Morris, Waterloo media relations, 519-888-4435 or john.morris@uwaterloo.ca

Waterloo news release no. 7

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