As companies expand their organization across Canada they face tough decisions about where to locate new stores. These decisions take place at different scales and require choices to be made about what towns or cities would benefit from a new store and where within these towns or cities should that store be located. The "Estimating Market Potential and Location Allocation for Land-Use Modelling" project extends traditional site-location analysis and develops new approaches and customized tools to assess the best locations for new stores. More broadly, the project establishes a baseline of analysis routines that can be incorporated into models of land-use change to evaluate how drivers of site selection change over time.