Presentations

“Homegrown Shōjo Manga and Germany’s ‘Forty-Niners’”, at Popular Culture Association/American Culture Association Conference. San Francisco, California, Friday, March 21, 2008

 

Although the manga craze came to Germany later than it did to America or the Romance countries, German publishers have lost no time in capitalizing on the popularity of this Japanese import. Particularly important economically has been the appeal of manga to a previously barely tapped young female readership. Not content merely to import and translate Japanese product, however, the German manga publishers have aggressively fostered local manga artists by means of national competitions, with the winners publishing stories in German manga...

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