An Exploration of Evaluation Metrics for Mobile Push Notifications

TitleAn Exploration of Evaluation Metrics for Mobile Push Notifications
Publication TypeConference Paper
Year of Publication2016
AuthorsTan, L., A. Roegiest, J. Lin, and C. Clarke
Conference NameInternational Conference on Research and Development in Information Retrieval (SIGIR)
DOI10.1145/2911451.2914694