| Title | In the Mood to Click? Towards Inferring Receptiveness to Search Advertising |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Guo, Q., E. Agichtein, C. Clarke, and A. Ashkan |
| Conference Name | IEEE/WIC/ACM International Conference on Web Intelligence (WI) |
| DOI | 10.1109/WI-IAT.2009.368 |
