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In this workshop, legendary Professor Larry Smith will discuss what makes an important problem, why pursuing important problems is advantageous for start-up founders and employees in an organization, and the two overlooked channels where students can find important problems. Larry will share success stories and mistakes from his former students at UW – you can think of these as summary lessons from the last 40 years. At the end of the workshop, a list of 30 Billion Dollar Problems will also be shared with students.