Recruitment materials

Tips

Use appropriate logos and branding (e.g., Waterloo letterhead, partner logo).
Obtain permissions before putting up posters or posting on social media sites. For example, permissions may be needed to put up posters on bulletin boards or from social media site administrators.
Email recruitment:
- Indicate how you obtained the individual's contact information (e.g., from a web page, a person indicated in a previous survey that they would be interested in being contacted for a future study).
- If someone is sending an email on your behalf, include: "This email is being sent on behalf of the researchers" at the top of the email to let people know that their contact information was not shared.
- Use blind carbon copy (BCC) or send individual emails to avoid sharing contact email addresses of other potential participants.

Recruitment method and sample recruitment materials
Recruitment method	Samples
Email	Email for interview (Word) Email recruitment script (Word)
Poster	Recruitment poster A (Word) Recruitment poster B (Word)
In person	Door-to-door survey recruitment letter (Word) In-class recruitment script and contact cards (Word)
Social media	Twitter post (Word)
Telephone	Telephone recruitment script (Word)
Organization/gatekeeper	Organization/gatekeeper recruitment letter (Word) School board recruitment letter (Word) School recruitment letter (Word)