Written by Kelly MacNab
St. Jerome’s University (SJU) has launched an innovative tool aimed at entertaining and engaging a new breed of tech-savvy donors. We teamed up with HuStream Video, a video production agency based out of Kelowna, BC. HuStream has produced videos for student recruitment in the past and we’re excited to use their technology as a donor engagement tool.
The new Giving to SJU Interactive Video is a series of short, informative video clips that highlight the needs and opportunities for giving, tied together with navigation buttons embedded right into the clips.
We wanted to create a video that was designed to not only inform prospective donors about SJU, but also provide a way to entice a generation that would often prefer to watch a video than read a letter.
The days of reaching donors through direct mail campaigns alone are a thing of the past. We’re proud to be leading the way in giving our current and prospective donors the opportunity to learn about us in a new way.
Don’t just take our word for it, visit us and enjoy the adventure!