“Persuasive Health Technology to Improve Health and Wellbeing”
Lisette
van
Gemert-Pijnen,
PhD
Professor
at
the
University
of
Twente
in
Persuasive
Health
Technology;
Founder
of
the
first
Center
for
eHealth
Research
and
Disease
Management
(www.ehealthresearchcenter.nl)
Olga
Kulyk,
PhD
Assistant
Professor
at
the
Persuasive
Health
Technology
Lab,
Center
for
eHealth,
University
of
Twente,
Enschede,
The
Netherlands
If
you
are
interested
in
meeting
with
either
Dr.
van
Gemert-Pijnen
or
Dr.
Kulyk,
please
email
CBB.
Event
is
FREE
–
please
RSVP
via
EventBrite.
Coffee/cookies
will
be
available
Abstract: [Poster]
High tech and Human touch, the profile of the University of Twente, converge in Persuasive Health Technology. Persuasive Health Technology emphasizes the design of empathic health technologies, adaptive to personalities and tailored to individual needs and skills, through mobile devices and ambient technologies, invisible and embedded in the environment that surrounds people. Persuasive technology provides methods and strategies to create trust, user-engagement and adherence via empathic and person-adaptive designs. It provides means for reinventing healthcare via co-creation with the end-users (caregivers, caretakers, family carers) and involvement of stakeholders (decision makers, policy makers and industrial organization). The ambition of Persuasive Health Technology research and education is to develop, implement and evaluate health technology that is feasible, trustworthy and user-friendly. The aim is to:
- Improve healthcare by increasing patient safety and reducing health risks via smart, tailored and personalized decision support systems.
- Improve readiness for independent aging and living. The aim is to contribute to a participative society by innovative and user-friendly technologies that are implementable in society. Patients and citizens can use care and assistance that is accessible, affordable and usable.
- Decrease the load on intramural care by supporting self-management, to extend current care with innovative concepts for healthy living.
- Contribute to quality of care through the use of digital information and communication technologies in primary and secondary processes.
- Contribute to protection and improvement of public health through the use of digital information and communication technologies.
- Establish an infrastructure via innovative Life Long Learning systems for implementation of eLearning-concepts in HealthCare (blended eLearning) and in Education (Massive Open Online Course, online Instructional technology). At the moment, such an approach is needed to improve knowledge dissemination and to realize readiness for Healthy living in practice.
- Strengthen the profile of Psychology, Health and Technology in tuition according to TOM, the new educational model of the University of Twente. In particular, to improve the skills and competencies in designing and evaluation of eHealth interventions. The potential of educational technologies such as eLearning, distant learning and blended learning will be explored to improve the efficiency and to widen the scope (UMCG, medical students; healthcare professionals).
These
aims
converge
with
the
European
ICT
for
Health
programs
(Horizon
2020;
EU
Policy
for
eHealth),
the
ambitions
to
bridge
University
of
Waterloo
with
the
University
of
Twente
in
the
creation
of
a
smart
Health
Network
and
with
the
visions
of
University
of
Twente
and
the
faculty
of
Behavioural,
Management
&
Social
Sciences
(Technology4People).
To
achieve
these
ambitions,
in
the
upcoming
years
cooperation
with
health
informatics
and
medical
disciplines
is
indispensable.
Position
of
Prof
Dr.
Lisette
van
Gemert-Pijnen
at
UMCG
and
Waterloo
can
be
a
driver
for
realizing
these
aims.
International
Funding
is
important
to
facilitate
the
research
and
education
ambitions.
The
ambition
is
to
acquire
funding
from
national,
and
international
Grants
(e.g.,
INTERREG;
Horizon
2020
projects).
In
particular,
the
focus
is
on
3
research
topics:
User
and
Usage
centered
development
methods;
Persuasive
designs
for
affection
and
adherence;
and
the
Implementation
strategies
for
adoption
and
integration
in
practice.
Their
talk
will
focus
on
smart
monitoring
and
coaching
to
prevent
complications
and
to
promote
independent
living
and
mobility
(citizen
centered
safe
and
self-care).
In
particular,
Dr.
Olga
Kulyk
will
talk
about
persuasive
design
for
peripheral
visualizations,
awareness
applications,
affective
feedback
and
evaluation
methods
for
measuring
situational
awareness,
group
dynamics
and
persuasiveness.
They
will
demonstrate
their
holistic
iterative
approach
on
the
recent
project
examples,
hoping
to
trigger
fruitful
discussion.
Biosketch:
Lisette
van
Gemert-Pijnen:
Dr.
van
Gemert-Pijnen
studied
psycho-linguistics
(development
of
a
language
therapy
for
patients
with
mental
disturbances,
aphasia)
and
obtained
her
PhD
in
improving
compliance
with
safe
care
protocols
in
Healthcare
(e.g.
MRSA,
Hep.
B).
She
is
a
professor
at
the
University
of
Twente
in
Persuasive
Health
Technology
with
an
appointments
at
the
University
Medical
Center
Groningen
and
the
University
of
Waterloo
(Canada).
She
is
founder
of
the
first
Center
for
eHealth
Research
and
Disease
Management
and
her
research
and
tuition
focuses
on
persuasive
designs
to
increase
trust,
engagement
and
adherence
to
technologies.
Dr.
van
Gemert-Pijnen
collaborates
with
the
University
of
Groningen
(UMCG,
EurSafetyHealth-net)
and
with
RIVM
(National
Institute
for
Public
Health
and
Environment)
to
foster
Healthy
Aging
in
healthcare
and
home
care,
and
with
the
University
of
Toronto
in
PhD-projects
about
ePublic
Health.
In
Persuasive
Technology
she
works
with
Prof
Dr.
H
Oinas-Kukonen,
from
Oulu
University,
Finland.
She
is
Chief
Editor
of
the
International
Journal
on
Advances
in
Life
Sciences
and
belongs
to
the
editorial
board
of
Medical
Informatics
and
Decision
making.
She
participates
in
the
scientific
board
of
eTelemed
conferences
and
the
association
for
health
informatics
(NIHI)
Canada.
She
organized
the
first
international
conference
on
eHealth
in
the
Netherlands,
annual
conferences
in
“Supporting
Health
by
Technology”,
and
has
contributed
as
keynote
to
several
international
eHealth
conferences
and
received
an
award
for
outstanding
research
(IARIA,
2011).
She
has
been
invited
in
several
expert
committees
to
discuss
the
eHealth
research
agenda
(e.g.,
NWO-Dutch/China
Joint
Scientific
Thematic
Research
Programme,
ZonMw
research
agenda,
VWS
Ministry
of
Health,
Welfare
and
Sport),
and
reviewed
several
ZonMw
and
NWO-grants
(e.g.
Top
research
programs)
as
a
main
applicant.
Olga
Kulyk:
Dr.
Kulyk
is
an
assistant
professor
at
the
Persuasive
Health
Technology
Lab,
Center
for
eHealth,
University
of
Twente,
Enschede,
The
Netherlands.
She
is
currently
involved
in
research
and
teaching
in
user-centred
persuasive
design,
visualization
of
self-monitoring
data
and
coaching
for
personalized
healthcare
technologies,
as
well
as
in
supervision
of
PhD,
master
and
bachelor
students.
Olga’s
primary
research
topic
is
on
visualization
of
health
monitoring
data
and
awareness
applications,
with
main
goal
to
design
affective
feedback
applications
for
health
through
persuasive
design
and
personalized
visualizations.
Her
current
projects
are
on:
- visualization of monitoring data in a smart home (elderly care);
- design and evaluation of new digital health services for healthy lifestyle of high-risk adolescents and chronic patients through virtual coaching, mHealth and serious gaming applications (in cooperation with National Government Health Organizations and Public Health Services);
- evaluation methods for situational awareness, group dynamics and persuasiveness (in collaboration with Finland, Harri Oinas-Kukkonen).
She has over nine years of international academic and industrial experience in coordinating and conducting multidisciplinary projects in the fields of public and personal health, human-computer interaction, group decision-making, software engineering and life sciences. In January 2010 she defended her PhD thesis on Situational Awareness and Group Decision Making Support for Co-located Teams in Multidisplay Environments, Human Media Interaction Group, University of Twente. During her PhD, Olga spent three months as a visiting intern at Microsoft Research Redmond, US. Olga’s internship project was on collocated team awareness support via large display visualization. Before the PhD, Olga studied User System Interaction Design during the international 2-year Post-Master program at the Technical University of Eindhoven (TU/e). Her background (master and bachelor) is in computer science.
Dr.
Kulyk
is
currently
involved
in
writing
new
project
proposals
to
acquire
funding
(National
and
EU:
NWO,
INTERREG,
Horizon
2020,
ITEA).
She
recently
worked
on
multidisciplinary
international
project
proposal
on
smart
emotion
sensing,
persuasive
feedback
and
coaching
for
crisis
management
teams
through
eLearing
and
serious
gaming
(ITEA
EU
funding).
In
September
2014,
her
first
own
small
research
proposal
(1,5
years)
‘Enhancing
self-management
of
high-risk
adolescents
through
persuasive
mHealth’
was
approved
by
the
National
Institute
for
Public
Health
and
the
Environment
(RIVM),
in
collaboration
between
the
University
of
Twente
and
Municipal
Health
Services.