Wednesday, January 27, 2016 — 9:30 AM EST

Candidate

Jiamin Ning

Title

An iBeacon-Based Location-Aware Advertising System

Supervisor

Pin-Han Ho

Abstract

The billboard market seems near its end as the development of electric commerce, especially with the mature of online advertising system. Traditional billboard demands innovative ways to attract and categorize users and push them the deserved advertisements. Location information is the prerequisite to pinpoint the users or customers. In location information collection, GPS and cellular network are better for outdoor navigation than indoor positioning. The emergence of Bluetooth Low Energy technology provides an efficient approach for indoor positioning service. In this thesis, we proposed an ibeacon-based location-aware advertising system to make user acquire the deserved advertisement. The system includes the server side, user side and billboard side. We will go into details about its concept, implementation and its related background in the thesis. Finally, we analyzed the performance of the system and shows that the system is suitable for indoor environment.

Location 
EIT building
Room 3142

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