What we do

Mock-up of Waterloo News shown on mobile phone and You+Waterloo street banners on campus

We communicate

The Waterloo Communications team consists of four units, each providing communications support for different areas of our University community.

How we can help

  • University home page content
  • Waterloo News content publishing
  • Include your story in the Daily Bulletin
  • Key message development and delivery
  • Development and distribution of storytelling assets
  • Audience-specific publications
  • Content strategy, planning and development
  • Communications leadership — developed in consultation with campus partners to aid in communications and marketing
  • Help you engage with the media
  • Keep you informed with NewsWatch
  • Provide support when managing issues
  • Send mass internal emails

We create and promote

The Marketing and Strategic Initiatives team leads the development of research, strategy and tools that support and strengthen Waterloo’s global brand and reputation. The MSI team includes three units.

How we can help

  • Brand leadership

  • Advertising campaigns

  • Annual reports and magazines

  • Visual identity and style guidelines

  • Social media assets

  • Animation, illustration and photography

  • Print and project management

  • Strategic marketing and communications planning

  • Web design, information architecture and user experience consulting

  • Organic and paid social media development and delivery

  • Paid media development and delivery

  • Best practice resources, tools and training

  • Brand guidelines, tools and training

  • Marketing research, analytics and insights

a group of people watching a presentation

We contribute to our community

The Community Relations and Events team is a key point of contact for our community. They lead signature events and programs that strengthen relations between the University and our community.

How we can help

  • Lead signature events and programs that strengthen relationships between the university and our community.
  • Partner with public officials and community leaders to identify and resolve issues of concern to our community.
  • Develop collaborative relationships to advance the university’s mission and strategic plan.
  • Promote the university as a resource to our community.

We engage with our government

The Government Relations team is responsible for developing and implementing strategies to enhance and strengthen key relationships between the University of Waterloo and federal, provincial, regional and municipal government stakeholders. 

How we can help

  • Lobbyist registration
  • Inviting official visitors
  • Connecting with government stakeholders