Building trust for experts
Talking about complex societal issues requires trusted experts to combat disinformation
This article originally appeared in the Global Futures report.
Water Institute member Dr. Ashley Rose Mehlenbacher is the Canada Research Chair in Science, Health and Technology Communication and leading expert on how communication practices shape how people engage with scientific and technical subject matters.
The growth of online platforms has changed the way information is being shared and has led to a rise in misinformation. However, informed societies are necessary in addressing critical issues that require collective action such as pandemics and climate change. Mehlenbacher was asked how we should communicate and share knowledge to positively advance society and ensure communities thrive.