Gregg Pasquarelli is the founding partner of SHoP, a New York based architectural firm with projects completed or underway on all four continents.
SHoP has set the standard for creative exploration in the field of architecture and modeled a new way forward with its unconventional approach to design.
At the heart of the firm's method is a willingness to question accepted patterns of practice, coupled with the courage to expand, where necessary, beyond the architect's traditional roles. Celebrated designs such as the Porter House apartments, the East River Waterfront, and the Barclays Center arena have cemented SHoP's reputation for smart, successful, transformative neighbourhood interventions. In 2009, SHoP was honoured with the Smithsonian/Cooper-Hewitt's National Design Award. In 2014, Fast Company named SHoP "Most Innovative Architecture Firm in the World."