George Massoud - Building from the Land
George Massoud, Material Cultures, London, UK
Thursday, January 22, 2026
4:30 pm, Cummings Lecture Theatre
Material Cultures is an interdisciplinary, not-for-profit research, action and design organisation working to address the intersecting issues of climate and social justice in the built environment. Understanding buildings as ultimately drawn from the landscape, we argue for the reintegration of architecture and agriculture. We support regenerative approaches to growing and harvesting materials, fostering bioregional construction practices that operate within planetary boundaries. We challenge the systems, technologies, supply chains, regulations and materials that make up the construction industry, with the aim of transforming how we build and who we build for.
Hosted by Assistant Professor, Teaching Stream Jaliya Fonseka
George Massoud is an architect, educator and cultural worker. He is director at Material Cultures, a design and research organisation based in London. He is interested in how we can build futures of interdependence with the various ecologies that shape our built environment. This underlying philosophy is explored in the spaces he occupies as a practitioner: in the studio, in the classroom and in the community.
The Arriscraft Canada Brick Speaker Series at the University of Waterloo School of Architecture brings leading voices from architecture and design to share insights, ideas, and innovations shaping the built environment. This lecture series fosters dialogue between professionals, students, and the community, offering a platform for discussions on contemporary architectural practice. All lectures are free and open to the general public
