The top three most valuable brands in the world in 2016 (according to Forbes) were Apple ($154.1 billion), Google ($82.5 billion), and Microsoft ($75.2 billion). Learn how to create and protect your brand's value by attending the free trademark presentation.
Presented byEric Luvisotto, Technology Transfer Officer, Waterloo Commercialization Office; and special guest Neil Henderson, Partner, Gowling WLG, the workshop will start with a review of University of Waterloo IP followed by a detailed discussion on trademarks, trade secrets, industrial designs and branding. A Q&A and short networking session will follow. Refreshments and snacks will be provided.
The Waterloo Commercialization Office (WatCo) offers commercialization services and expertise to package and convert research innovations into commercially viable products and services.
Agenda:
| 10:15 | Sign-in |
| 10:30 | Introduction and review of Waterloo IP |
| 10:40 | Trademarks, Trade Secrets, Industrial Designs, Branding (WatCo and co-presenter Neil Henderson, Partner, Gowling WLG) |
| 11:30 | Q&A, networking |
| 12:00 | Close |
Eric Luvisotto is a registered Canadian Patent Agent (2003) and has earned his Master’s and Bachelor’s degrees in Engineering from the University of Waterloo. He is a member of the Intellectual Property Institute of Canada (IPIC), and the Licensing Executives Society with the Association of University Technology Managers (AUTM).
Eric has many years of experience in the field of Intellectual Property (IP) and spans a wide variety of experiences including working for two Canadian IP law firms, founding and running his own Start-Up company, and working “in-house” for a large automotive parts manufacturer.
As a Technology Transfer Officer with the Waterloo Commercialization Office (WatCo) at the University of Waterloo since 2008, Eric analyzes new ideas for patentability and commercial potential, negotiates licensing agreements, and is also involved with the facilitation of Start-Up companies.
Eric is a popular guest lecturer on Intellectual Property and UW’s IP Policy. He regularly presents the “IP 101” and “IP Case Study” workshops for faculty, students and other groups at the University of Waterloo.
Neil Henderson, Partner, Gowling WLG)
Neil Henderson is an intellectual property lawyer and partner in the Waterloo Region and Toronto offices of Gowling WLG. Registered as a patent and trademark agent in both Canada and the U.S., he delivers strategic legal advice on all matters related to IP portfolio management, particularly to clients in the technology and advanced research sectors.
With comprehensive expertise in IP procurement and enforcement strategy, Neil offers services spanning initial patentability and use/registration searches and opinions through to the preparation and prosecution of patent and trademark applications. His practice also covers the following areas:
- IP agreements — licensing, distribution, manufacturing
- Copyright protection
- Internet, social media and regulatory policy
- Commercial transactions — IP aspects of mergers and acquisitions, financings
In recognition of his leading expertise and commitment to delivering practical, effective service to his clients, Neil is consistently ranked as a top IP lawyer by prestigious publications such as Managing Intellectual Property, IAM Patent 1000 and WTR 1000.
Event is FREE but registration is required
This workshop is supported by the Centre for Bioengineering and Biotechnology (CBB) at the University of Waterloo