Profs Present - The social neuroscience of eating: Why it matters for you and your patients

Wednesday, March 27, 2024 12:10 pm - 1:00 pm EDT (GMT -04:00)
Peter Hall Profs Presents Banner 2024

Abstract

Eating is part of everyday life and takes on special significance for all of us at one point or another. Nearly all cultural activities take place in the presence of foods, many with an emphasis on accentuated flavour, color, and texture. Celebration of life through food is common around the world, and this is a hint as to the special significance of food in our lives. But what makes food desirable, and worthy of expressing joy and celebration? Does any of this matter for patients in healthcare settings? In this talk I will explore the special significance of food in cultures around the world, and the role that the brain plays in rendering food worthy of special significance. This will be a different take on food and eating than would be prescribed by a conventional focus on health promotion; however, the key to addressing the need for flavour and the relationship between flavour and other sensory dimensions of foods will be explored as critical to promoting healthy diets. Brain networks involved in restraint, indulgence and decision making will be given special consideration, and we will review some findings from the neuroimaging and brain stimulation literature. Importantly, our coverage of the topic of eating will be framed by the evolutionarily ancient roots of the drive toward calorie maximization present in nearly all heterotrophic organisms, including herbivores and carnivores, but especially omnivores (e.g., humans). We will conclude with a discussion of why understanding these dynamics are critical to consider when tailoring menu options and dietary prescriptions for patients, and why we should consider the relationship between brain health and eating as being a reciprocal one.  

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Speaker: Professor Peter Hall, PhD

Dr. Peter Hall is a full professor in the School of Public Health Sciences at the University of Waterloo and member of the Centre for Biotechnology and Bioengineering. He studies translational neuroscience with an emphasis on the social neurobiology of eating, next-generation cognitive assessment technologies, and brain health impacts of SARS-CoV-2. He is a clinical psychologist by training and continues to be interested in the intersection between research and clinical practice in medical settings. HIs research is funded by the Natural Sciences and Engineering Research Council of Canada (NSERC), the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Canadian Institutes for Health Research (CIHR). He is author of the forthcoming book, "Social Neuroscience of Disease Prevention" by Academic Press.