Wednesday, January 22, 2020 — 12:30 PM EST

IP Series events are open to all UW faculty, staff, students and post docs. Registration is required to ensure there is enough pizza and pop for all!

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Workshop are presented by WatCo and supported by the Centre for Bioengineering and Biotechnology (CBB), the Games Institute, and Cryptoworks21 at the University of Waterloo.

January 22

12:30-2:30 pm

QNC 1501

Trademarks *POSTPONED

Speakers: Eric Luvisotto, Michael Crinson (Aitken Klee LLP)

Did you know that the top five most valuable brands in the world in 2018 are all technology companies?

According to Forbes the most valuable brand in the world in 2018 was Apple (#1) with an estimated value of nearly $183 Billion dollars. By comparison, Coca-Cola's (#6) brand value in 2018 was over $57 Billion.

Come to the Trademark presentation and learn how to use this form of Intellectual Property (IP) protection to build the brand value of your technology or Start-Up.

About our speakers:

Eric Luvisotto (WatCo) is a registered Canadian Patent Agent (2003) and has earned his Master’s (1998) and Bachelor’s (1995) degrees in Engineering from the University of Waterloo.

Eric has many years of experience in the field of Intellectual Property (IP), having dedicated his career to IP in 1999. His career spans a wide variety of experiences, including working for two Canadian IP law firms, founding and running his own Start-Up company, and working “in-house” for a large automotive parts manufacturer.

In 2008, Eric accepted the position of Technology Transfer Officer with the University of Waterloo’s Waterloo Commercialization Office (WatCo). In this role he analyzes new ideas for patentability and commercial potential; he also seeks out potential receptors of these new technologies and negotiates licensing agreements with them.  He is also involved with the creation of Start-Up companies if the technology merits this pathway.

Eric has been a popular guest lecturer on Intellectual Property, having created several IP presentations for faculty and students at the University of Waterloo including: “IP 101”, “IP Case Study”, “Copyright” and “Trademarks”. He also routinely gives talks to various UW groups (including New Faculty, Post Doc’s, Grad Students, Optometry, etc.) on WatCo’s services, UW’s IP policy and IP in general.

Eric is a member of the Intellectual Property Institute of Canada and is a member of their Bank of Speakers.

He is also a long standing member of the Licensing Executives Society, and past member of the Association of University Technology Managers.

Michael Crinson (Aitken Klee LLP) is one of Canada’s most experienced intellectual property law trial counsel and is recognized for his creative thinking to achieve optimal results and solutions to legal problems for his clients. Michael’s clients range from multinational corporations to start-ups, and from individuals to not-for-profit organizations. Prior to becoming a lawyer, Michael obtained a B.Sc. (Hons) in Biochemistry, and an M.Sc. in Biophysics.

Michael has been counsel on five separate trials in the past decade and has been counsel on numerous other contentious IP matters including patent, copyright, trademark, trade secret, and ownership and inventorship disputes. Michael has appeared as both trial and appellate counsel before the Federal, Ontario and Alberta courts in a variety of proceedings often in parallel with proceedings in jurisdictions including the United States, Europe, Australia and China.

In addition to being a lawyer, Michael is a qualified patent and trademark agent. He has been recognized for several years in Best Lawyers in Canada, the Legal 500 and the IAM Patent 1000. Most recently, Michael was named the IP Litigator of the Year (2017) in Ontario, and his Firm, Aitken Klee LLP was recognized as the Best IP Litigation Firm in Canada.

Cost 
Free
Location 
QNC - Quantum Nano Centre
QNC 1501
200 University Avenue West

Waterloo, ON N2L 3G1
Canada

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