About this course
Are you looking to see how Google Analytics can further your marketing and communications efforts? This course will introduce you to how Google Analytics is integrated with our WCMS website, along with the importance of analytics measurement and our measurement framework. We will then dive into how Google Analytics can support your decision-making about marketing and communications tactics. We will finish with a discussion on reporting strategies and some sample reporting you can use in your role.
Prerequisites: Access to an existing Google Analytics account, and a working knowledge of Google Analytics. Please check out the Google Analytics Academy for introductory online courses to learn more about this tool.
In order to enrol in this course, you must register through Workday.
Offered to: Grad students
Cost: No cost
Time requirement: Not specified