Vivian Wang

Vivian Wang is the founder and CEO of Growth Partner AI and a sessional instructor at the University of Waterloo, teaching Principles of Marketing (MGMT 244 / ARBUS 302). She is a third-time founder with more than ten years of experience in marketing and growth and has managed C$50 million in marketing spend. She holds a Master of Business, Entrepreneurship and Technology from Waterloo. Her work at Growth Partner AI helps founders identify revenue barriers and decide where to focus.

Her research interests centre on how founders decide whether to stay with a strategy or change direction when evidence is incomplete. She is interested in how customer feedback, market conditions, and earlier decisions shape those judgments over time. She also wants to understand when AI improves judgment and when it reinforces assumptions, and how complex systems methods could help investigate these questions.