Engineering the bridal party with e-commerce

Wednesday, June 15, 2016

The leap from engineer to entrepreneur was a logical one for Karen Tsoi (BASc 2009, Electrical; MMSc 2014, Management of Technology), owner of Pasteldress.com, an online custom bridal party outfitting business. “Entrepreneurs, like engineers, are all about solving problems,” says Tsoi. “Every day I wake up and think about each business problem with an analytical mind, just like the engineer I am. It’s the same approach.”

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