Thrive communication resources

By promoting Thrive, you’re helping to build positive mental health for all at University of Waterloo. In this toolkit you’ll find visual assets and communications suggestions to get everyone thriving at University of Waterloo.

Post types and timings

The following are examples of things you can do to help promote Thrive to your audiences:

Any time

  • Post messages related to positive mental health on Twitter, Instagram, and/or Facebook.
  • Post messages about available resources and supports at the University of Waterloo.

One month to one week before Thrive

  • Talk to your audience(s) about Thrive. Invite them to attend events, join the #UWThrive movement, and/or thrive in ways that feel good to them.
  • Take photos of things, places, or people that help you thrive, and share them on Instagram, Twitter, and/or Facebook. Add a description and tag them with #UWThrive.
  • Follow Campus Wellness on Twitter, Facebook, and Instagram for the latest Thrive updates.
  • Encourage your department to wear their Thrive t-shirts.

During Thrive

  • Join the #UWThrive conversation by commenting on or uploading Thriving photos.
  • Invite your friends or colleagues to join you for a break or a meeting in a peaceful or quiet or peaceful space. You may want to share photos of these spaces on social media.
  • Encourage your friends and colleagues to share their Thrive experiences on social media.
  • Follow Campus Wellness on Twitter, Facebook, or Instagram to like, share, and comment on thriving posts!
  • Showcase a course or assignment that has a focus on positive mental health.
  • Invite students to take 5-minute stretch breaks during class, or lead a stretch break yourself.
  • Share a reminder about Thrive and the importance of taking care of your mental health.

Social media assets