George Massoud - Building from the Land
George Massoud, Material Cultures, London, UK
Material Cultures is an interdisciplinary, not-for-profit research, action and design organisation working to address the intersecting issues of climate and social justice in the built environment. Understanding buildings as ultimately drawn from the landscape, we argue for the reintegration of architecture and agriculture. We support regenerative approaches to growing and harvesting materials, fostering bioregional construction practices that operate within planetary boundaries. We challenge the systems, technologies, supply chains, regulations and materials that make up the construction industry, with the aim of transforming how we build and who we build for.