Geoff Malleck

Continuing Lecturer

519-888-4567 x32654
Office: HH 101

CV: Geoff Malleck

Executive MBA (Queen's)

Areas of specialization: Marketing; Consumer economics; Entrepreneurship


Geoff’s primary focus is exploring the principles and conditions that drive the ‘Creativity-Innovation-Entrepreneurship’ Continuum and the relationship with economic prosperity and culture. 

In addition to introducing entrepreneurship in class Geoff works on personal and professional development and individual brand building. 

Geoff is a founding director of the Research Entrepreneurs Advancing Prosperity (, a unique and truly disruptive program. Geoff is also a key driver in the development of Waterloo’s sixth pillar in Entrepreneurship.

In the faculty of Arts, Geoff is the director of the International Trade Specialization, the Global Engagement Specialization and the Management Studies Program. 

Geoff is associated with the School of Environment, Enterprise and Development where, amongst other responsibilities, Geoff provides instruction in ‘Green Entrepreneurship’ and ‘Entrepreneurship and Economic Development’. 

Geoff holds an appointment as an associate director in the Economic Development program offered by Waterloo where he works with Economic Development professionals to help them understand that developing policies to promote an entrepreneurial culture is fundamental to a region’s prosperity.

Geoff is active in the private sector as a multiple board member and consultant.

University of Waterloo