Wednesday, March 8, 2017
Through proactive stewardship of collections, the Library is dedicating more resources to key strategic areas of the University of Waterloo, including entrepreneurship. The Library supports this growing culture of entrepreneurship with a curated selection of databases and a dedicated Entrepreneurship Librarian.
Seeing an increase in users from Velocity, St. Paul’s Greenhouse, the Conrad Business, Entrepreneurship and Technology Centre (CBET), and across the University, we recognize a need for more resources to support this rapidly emerging field of study. With a strategic reallocation of funds, the Library has purchased one-year subscriptions to two new market research databases:
- IBISWorld provides market research reports for over 2000 industries worldwide
- MarketLine provides industry, company and country information, allowing for straightforward market comparison
These databases enable the success of entrepreneurs entering into new markets by helping them determine supply chains, difficulty of entry and competitors across specific industries.
At the end of these one-year subscriptions (February 2018), the Library will review these resources to ensure they are meeting user needs, and determine whether to continue subscribing and/or purchase other products that support entrepreneurship.
Library resources and services are available to all Waterloo students, faculty and staff. Anyone interested in training or assistance with these new resources can contact Waterloo’s Entrepreneurship Librarian, Rachel Figueiredo (ext. 32648).
