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Since early 2010 several previously unknown investment firms have issued “research reports” with reports with strong sell ratings attached. The report begins with a disclaimer advising the reader that the author of the report has already shorted the subject company. The report then details a series of concerns, often including misappropriation of assets, lack of revenues or outright fraud. Almost instantly the share price drops anywhere from 12-80%, generating huge profits for the short seller, virtually overnight.