Felicia Cass. is a genus of some 85 aster-like species native to Africa (Grau 1973). Several species are cultivated in North America. These are sold as annuals in northern areas, but are really non-hardy perennials which will over winter indoors. Rays are usually blue or violet and more rarely white or yellow. Heads are often solitary on long peduncles.
The genus Felicia was placed in the near basal Africa clade in the phylogeny of the tribe by Brouillet et al. (2009).