Sushan Shetty (MBET '22)
Associate Managing Consultant, Mastercard
In this role, Sushan Shetty takes customer data and creates personalized, real-time communications for his clients. These new tactics reshape marketing techniques that have been used by credit card companies for decades. Read on to learn about how entrepreneurship becomes intrepreneurship. This different take on innovation within a company is exactly what Shetty is doing in his current role. Learn about how his experience in the MBET program has allowed him to stand out.
Rachel Bartholemew (MBET '14)
Founder, Hyivy Health
When she was diagnosed with cervical cancer in 2019, Rachel Bartholemew (MBET '14) learned the surgery and radiation would affect her pelvic health for the rest of her life. She began researching rehabilitation options and discovered women were still using devices known as dilators, which were invented in 1938. So, she founded Hyivy Health, a startup that is developing a rehabilitation system to help women recover from everything from cervical cancer and gender-affirming surgery to childbirth.
Andrew Martinko (MBET '18)
Co-founder, Suncayr
Andrew Martinko (MBET ’16) is the co-founder of Suncayr and its hero product, SpotMyUV, a UV detection sticker that tells you when to reapply sunscreen. It works by placing a small, round sticker on your skin that’s purple when it goes on and turns clear when you apply sunscreen, absorbing the product just as your skin does. When the sticker turns purple again, it’s time to reapply.
Tapping into the entrepreneurial ecosystem at the University of Waterloo, Martinko and his engineering Capstone team leveraged the entrepreneurial opportunities available to them at UWaterloo to turn an idea into a viable product.