Research

To stay at the forefront of the global economy, it is essential to develop businesses that are relevant and viable. Researchers at the Conrad School of Entrepreneurship and Business are devoted to forward-thinking work on innovation, entrepreneurship and commercialization.

Featured research

People walking in hallway

How do we support talent when life happens?

Imagine a health condition that is deeply personal, involves profound losses and requires you to travel to an out-of-town clinic several times a week. It may last for weeks, months, even years but you're afraid to tell your employer.

"A growing number of women have to face this situation when they receive an infertility diagnosis. In fact, 1 in 6 Canadian couples are affected by infertility," says Dr. Nada Basir.

Read the full article in Waterloo Magazine.

Systemic gender barriers mean going it alone may not be the answer for all new women entrepreneurs in Canada

A new study reveals that inexperienced entrepreneurial women in Canada still see more success when partnering with experienced men than when partnering with experienced women or going it alone.

According to Dr. Horatio M. Morgan, women-owned businesses typically underperform in terms of growth rate, profitability, survival rate, number of employees and productivity relative to businesses owned by men.

Read the full article in Waterloo News.

Research focuses on business and entrepreneurship

  • New venture creation
  • Small business and entrepreneurship
  • Entrepreneurial strategy
  • Entrepreneurship policy
  • Entrepreneurial organizations
  • Family-owned organizations
  • Organizing entrepreneurial firms
  • Entrepreneurial cognition and decision-making
  • Corporate and social entrepreneurship
  • Innovation and strategic renewal within existing organizations
  • Organizational management and leadership

Harvir Bansal

It is well established that understanding customer or audience needs are paramount to a company's success. However, what remains a mystery to many organizations is the understanding of forces that drive customer loyalty. The importance of addressing customers' values and aspirations to truly resonate with them and stand out in a competitive market is key to building lasting customer loyalty.  

Nada Basir

"Looking at how a person's identity emerges and evolves, and the role organizations and the larger environment plays in this process can help us better understand the world around us. Learn more about how Associate Professor Nada Basir from the Conrad School of Entrepreneurship and Business is exploring identity dynamics."

Janet Boekhorst

We know that employees spend a significant amount of time at work. Organizations need to understand how they can support employees and create a positive work experience for all employees. Associate Professor Janet Boekhorst's research seeks to understand how organizations can improve employee well-being and performance.

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Shavin Malhotra

A company's success is often linked to the strength of its leadership. Associate Professor Shavin Malhotra's research seeks to unravel how strategic leadership influences the success of the company.

Horatio M. Morgan

Who we are, what we know and broader business conditions can impact a company's strategy and performance at home and abroad. Associate Professor Horatio M. Morgan is looking at why some young or small companies expand globally and profitably.

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