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I began my career in Advertising and Marketing Communications, drawing on a foundation in Visual Arts and Graphic Design. Thirteen years ago, I founded Bedouin, a design consultancy dedicated to creatively addressing the evolving needs of clients across startups, enterprises, and government. This path led me into the tech ecosystem, where I launched two startups. While they showed early signs of traction, they ultimately didn’t succeed because I lacked the foundational knowledge needed to build a successful startup.

As we wrap up the Spring 2024 term, we’re thrilled to celebrate the achievements of our Enterprise Co-op (E Co-op) students in the recent Product Video Showcase Competition. This competition was designed to spotlight the incredible work done by our students during their work term, and the results were nothing short of spectacular.

The challenge was clear: create a compelling 90-second video that showcases a product or service developed during the work term. Unlike startup pitches, the focus was on illustrating the product’s features and how it can be used by potential customers. The goal was to produce a video that could serve as an ongoing piece of marketing content for social media campaigns and other promotional efforts.

Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.

The MBET program has been impactful to me for several reasons. It is refreshing to hear the professors give feedback with such candor, especially in a world where people are more inclined to tell you what you want to hear rather than what you need to hear. This honesty has been crucial in helping me identify and address weaknesses in my plans. Beyond the academic and professional growth, the MBET program has also been a journey of personal development, as it has taught me resilience, adaptability, and the importance of continuous learning. 

Beginning a journey that commenced in the realms of healthcare research and academia, I found myself drawn to the dynamic world of entrepreneurship - a path that would lead me to new challenges, opportunities, and ultimately, to the Master of Business, Entrepreneurship, and Technology (MBET) program. My name is Kailimi Li, and I invite you to join me as I recount my transformational experiences and the pivotal role of collaboration in navigating the entrepreneurial ecosystem.

The MBET program at Conrad School was the perfect catalyst for this transformation. Courses like Innovation and Consulting as well as Strategy Management not only broadened my understanding of business practices but also inspired me to think of ways to counter the norm within the construction industry.The program’s emphasis on experiential learning allowed me to engage directly with early-stage ventures, validating startup business models that resonate with real-world needs.

San Francisco welcomed me and fellow MBET students from the Conrad School of Entrepreneurship and Business for an eye-opening trip to the heart of global tech innovation from April 9-11, 2024. We met with inspiring startup founders, learned directly from industry experts, and explored renowned tech giants. Here are a few of my main takeaways. 

From the beginning of my journey at the Conrad School of Entrepreneurship and Business at the University of Waterloo, I felt that I had made the right choice. The environment of innovation and cultural diversity here allowed me to connect with people with incredible professional trajectories from all over the world!

From large companies like Apple and Facebook to entrepreneurs from small and medium-sized businesses of colleagues from China, Egypt, Pakistan, Ghana, Nigeria, and many other places.

What makes the experience here so unique is the combination of a welcoming environment and a challenging curriculum that together promote both personal and professional growth.

The Master of Business, Entrepreneurship and Technology (MBET) program provides students with the opportunity to gain invaluable hands-on training in venture capital investing through the University of Waterloo's Student Venture Fund (SVF).

Not only do students gain real-world experience sourcing deals, conducting due diligence, and pitching investments, but they also have the opportunity to participate in a prestigious venture capital competition.

This year, full-time MBET student Hisham Ismail had the honour of representing the Conrad School of Entrepreneurship and Business at the annual Venture Capital Investment Competition (VCIC) hosted by UNC Kenan-Flagler Business School. This marked the first time an MBET student had attended the competition, which draws top MBA talent from around the world!

The University of Waterloo values experiential learning that takes student experience beyond academics. This is exactly why Kevin Ye, MBET candidate 2024, was drawn to explore the Master of Business, Entrepreneurship and Technology (MBET) program.