Richard Yim, Conrad School studentLearn how to make things happen.
Study entrepreneurship.

BET courses teach you how to turn ideas into opportunities. Study entrepreneurship and business with undergraduate courses from the Conrad School of Entrepreneurship and Business. 

Not sure where to start? Check out BET 100 - Foundations of Entrepreneurial Practice - an online course that offers an academic overview of the fundamentals of entrepreneurship.

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Contact Tara-Gingerich Hebert for questions or advice.

Course descriptions

BET 100 (online) Foundations of Entrepreneurial Practice

Successful entrepreneurs combine intellectual rigour with innovation to create solutions that have impact. It is a process that starts with a search for “big ideas” using tools such as research, observation, and appreciative inquiry. Next, entrepreneurs analyze situations and apply creativity techniques to develop solutions. Finally, solutions are tested against business drivers including customer value propositions, customer identification, channel selection, and resource needs. This course covers the three steps that form the foundation of all entrepreneurial success: big ideas, solutions, and testing. Because of its broad scope, the course is valuable to students from different academic backgrounds, entrepreneurship interests, and program level.

Offered: F, W, S

BET 210 (online) Business Technologies and Infrastructure

Modern organizations increasingly rely on a technological infrastructure that informs what can be accomplished, the prospects for long-term growth, and its overall competitiveness. In this course, students will learn about underlying technologies, gain insights into planning for new technologies, evaluate existing systems and understand the various roles and issues related to corporate Information Systems management.

Offered: Spring 2020

BET 300 Foundations of Venture Creation

This course is available to students who are committed to starting a venture through E Co-op, Velocity or on their own. The course is an introduction to the processes involved in moving an idea from conception to launch. Topics covered include:

  • definition and evaluation of entrepreneurial opportunities
  • crafting clear value propositions
  • business models and startup processes
  • business plan framework

Prerequisite: Permission of instructor.

To apply, complete the Application Form (.doc) and e-mail it to Nina Ripley.

Offered: F, W, S

BET 340/BET 310 Essentials of Entrepreneurial Planning and Execution

Success starts with finding a solution to a “big idea” and then creating the right strategy to bring it to market. The final step in the process is explored in this course, the disciplined execution of strategy. A broad range of skills are required for this including understanding founder and team dynamics, hiring and firing, cash flow management, project management, developing suitable equity structures and compensation, pitching, fund-raising, internal and external communications, and people skills. This course explores the business skills and knowledge needed to take a new venture – whether it is a start-up or part of an existing organization – from strategy to market.

Offered: F, W, S