About the Conrad School of Entrepreneurship and Business

The Conrad School of Entrepreneurship and Business is an academic unit within the University of Waterloo's Faculty of Engineering. The school was founded in 2002 by Howard Armitage, with the mission of supporting and expanding upon Waterloo’s culture of entrepreneurship. Our programs build upon Waterloo’s reputation for excellence in experiential education to create high-impact learning experiences. Our graduates are ambitious decision-makers who can drive innovation and accelerate business success.

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Entrepreneurship Programs

Located in Waterloo, the Conrad School is a leader in entrepreneurship education, delivering a broad slate of undergraduate, graduate, and outreach programs which empower students to launch and lead the development of new ideas in both startup and corporate contexts.


Students enhance their undergraduate degree by joining Conrad Schools entrepreneurship programs, experiences, and courses.


Students commercialize their ideas while earning a Masters degree or complement their degree with graduate offerings.