Horatio M. Morgan

Horatio M. Morgan is an economist and Associate Professor of International Strategy and Entrepreneurship at the University of Waterloo’s Conrad School of Entrepreneurship and Business. His research, professional experience, and policy work span international entrepreneurship, international strategy, global value chains, platform ecosystems, and innovation policy, with particular attention to the interaction between firm strategy and public policy.

Dr. Morgan’s work aims to help business leaders and policymakers design effective strategies and policies that support global expansion and innovation-driven prosperity. He has extensively studied why some young or small firms succeed in innovating, scaling internationally, and operating profitably.

His more recent research and policy work focus on the design of asymmetric business strategies and complementary national policies in the AI era. In particular, he examines how firms and governments can align strategy and policy to help national firms create and capture value from innovation‑critical intangibles (e.g., conventional intellectual property, data, AI algorithms, and digital platforms) within foreign‑led global value chains, platform ecosystems, and their hybrid forms. This includes how firms can retain ownership of essential intangibles and secure critical control points within these value‑creation architectures.

His research has been published in leading peer-reviewed journals, including the Journal of International Business Studies, Journal of Business Venturing, Journal of Management, Journal of World Business, Small Business Economics, and Canadian Public Policy. He is also the recipient of competitive research grants and international research awards, including the 2022 European International Business Academy’s Lazaridis Institute Best Paper Award for SMEs and International Entrepreneurship and the 2020 Academy of Management’s HKUST Best Paper Award for Global Strategy.

Dr. Morgan earned his PhD in Economics from Simon Fraser University. He teaches undergraduate and graduate courses in entrepreneurial planning, business negotiations, and international strategy. In addition, he has served as a trusted adviser to startups, established firms, government agencies, and policy organizations across a range of industries, with particular expertise in international strategy and innovation policy for entrepreneurial firms and value capture in global value chains and platform ecosystems.

• International strategy

• International entrepreneurship

• Global value chains and platform ecosystems

• Innovation policy

• Asymmetric business strategy in the AI era

• 2010, Doctorate Economics, Simon Fraser University, Canada

• 2005, Master of Arts Economics, York University, Canada

• 2001, Master of Science International Business, University of the West Indies, Jamaica, West Indies (W.I.)

• 1999, Bachelor of Science (BSc) Economics & Accounting (double major), University of the West Indies, Jamaica, West Indies (W.I.)

• BE 660 - Negotiations
  • Taught in 2023, 2024, 2025, 2026
• BET 340 - Essentials of Entrepreneurial Planning and Execution
  • Taught in 2021, 2022, 2023, 2024, 2025, 2026
• BET 460 - Business Negotiations
  • Taught in 2022, 2023, 2024, 2025, 2026

* Only courses taught in the past 5 years are displayed.

• Drabo, M., & Morgan, H. M. (2025). Innovation in Diversified Cities: Evidence from Canada’s Urban Areas. Catalogue no. 36-28-0001. Ottawa: Statistics Canada.

• Morgan, H. M. (2024). An Integrative Institutional Framework of the Canada-U.S. Business Performance Gap. Canadian Public Policy, 50(2), 171-201.

• Grekou, D., Watt, J., & Morgan, H. M. (2023). Gender Productivity Gap: Does Gender-Equal Ownership Compensate for Female Entrepreneurs’ Lack of Prior Industry Experience? Small Business Economics, 60(4), 1543-1571.

• Morgan, H. M., Sui, S., & Malhotra, S. (2021). No Place Like Home: The Effect of Exporting to Country-Of-Origin on the Financial Performance of Immigrant-Owned SMEs. Journal of International Business Studies, 52(3), 504–524.

• Morgan, H. M., Sui, S., & Baum, M. (2018). Are SMEs with Immigrant Owners Exceptional Exporters? Journal of Business Venturing, 33(3), 241-260.

• Malhotra, S., Morgan, H. M., & Zhu, P. (2018). Sticky Decisions: Anchoring and Equity Stake in International Acquisitions. Journal of Management, 44(8), 3200-3230.

• Morgan, H. M., & Ngwenyama, O. (2015). Real Options, Learning Cost and Timing Software Upgrades: Towards an Integrative Model for Enterprise Software Upgrade Decision Analysis. International Journal of Production Economics, 168, 211-223.

• Sui, S., Morgan, H. M., & Baum, M. (2015). Internationalization of Immigrant-Owned SMEs: The Role of Language. Journal of World Business, 50(4), 804-814.